Akua:
I created a logo design in Adobe Illustrator, combining typography with the natural patterning found on koi fish. I embedded my client’s brand name, “Akua”, into the koi fish pattern, allowing for a seamless blend of the two while keeping the elegant form of the koi fish. Additionally, I extended the design concept by creating a collection of secondary assets that would be transformed into embroidered patches.
 
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
          
        
          
          
        
       
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              